J.D. Power on Insurance Buying —
More Purchasing Digitally

J.D. Power says the number of people purchasing insurance digitally is on the rise. The Digital Insurance Predictions 2026 survey finds 44% of insurance policy buyers are now getting their insurance via those channels. 

On the 1,000 point scale, digital customers are ranking their experience at 801 or even higher, and 92% say they will continue to use digital channels in the future. 

by Curtis M. Pearsall, CPCU, AIAF, CPIA, President – Pearsall Associates, Inc. and Consultant to the Utica National E&O Program