Trusted Risk Advisor Certification Program

TRA Course #2: The Art and Science of Discovery... Leading to Strategy

• The I³ System
• The Five Stages in the Initial Prospect Interview
• Walk Away Power
• The Employee Interview...a Strategy to Position You as the Undercover Boss!
• Case Study: Hospitality Industry
• The TRA Prospect Trigger...Emotion
• Active Listening
• The Prospect Qualification Filter

TRA designation series schedule:

• Spring 2026

  • TRA 1: Feb. 9-24, finale Feb. 24, 12 noon ET 
  • TRA 2: March 9-24, finale March 24, 12 noon ET
  • TRA 3: Apr, 13-28, finale April 28, 12 noon ET
  • TRA 4: May 11-27, finale May 27 (Wed. due to Memorial Day), 12 noon ET

  Fall 2026

  • TRA 1: Sept. 14-29, finale Sept. 29, 12 noon ET 
  • TRA 2: Oct. 5-20, finale Oct. 20, 12 noon ET
  • TRA 3: Oct. 26-Nov. 10, finale Nov. 10, 12 noon ET
  • TRA 4: Nov. 16-Dec. 3, finale Dec. 3 (Thurs., due to Thanksgiving), 12 noon ET

Members - $1,000
Non-members - $1,300