Searching for Insurance — Google StatisticsInsurance searches on Google hit an all-time high in 2025. This according to Suren Pillai, the founder of Insurance SEO & SEM. His firm searched Google data banks and found hits relating to auto insurance, home insurance, business insurance, health insurance and life insurance “surged.” "While AI tools are increasingly used for research and summarization, this data suggests they could be complementary and co-exist with SEO," Pillai said. “With the top insurance keywords hitting record search levels, organic visibility on Google directly translates to customer acquisition opportunities.” |



